FOR IMMEDIATE RELEASE:

August 10, 2023. Calgary, Alberta. — Measur, a leading distributor of Unmanned Aerial Vehicles (UAVs) in North America, is excited to announce its strategic partnership with Sentera, an agriscience company known for delivering insights in real-time with high-resolution imagery for crop production and agronomic decision-making.

Sentera's state-of-the-art technology has already established itself as a leader in the agricultural industry. With an extensive monitoring capacity covering an impressive 42 million acres in real-time and capturing 10 times more data points, Sentera is setting new standards for precision agriculture. The company's commitment to validating 100% of outcomes ensures accuracy and reliability in its offerings.

The integration of Sentera x6 Multispectral sensor and x6 Thermal sensor, with industry-leading drones, empowers agricultural leaders to make data-driven decisions that enhance efficiency, quality, and the bottom line. By harnessing high-resolution imagery and technology, Sentera provides the fastest and most reliable agronomic insights available today.

"Sentera's innovative approach in drone-based agronomic solutions positions them at the forefront of the industry. We are excited to add their product offerings to our comprehensive portfolio of payload options" says Denon Wilgosh, Vice President - USA and International Sales at Measur. 

Through this partnership, Measur aims to accelerate the adoption of Sentera's technology across diverse agricultural sectors.

Sentera's offerings are highly valuable for:

Research & Product Validation:  to achieve accurate, timely, and reliable measurements and data while conducting a greater number of trials with fewer resources.

Plant Breeding: to streamline the product development pipeline with high-throughput trial and performance characterization.

Seed Production: to standardize data collection and accurately verify in-field data and digitally validate purity throughout the season.

About Sentera:

Sentera is a pioneering agriscience company committed to delivering real-time, high-resolution agronomic insights for precision agriculture. By leveraging advanced imagery and technology, Sentera empowers agricultural leaders to make data-driven decisions that maximize outcomes and shape the future of sustainable agriculture.

Learn more at sentera.com

About Measur:

Measur is a leading distributor of Unmanned Aerial Vehicles (UAVs) in North America. With a strong commitment to quality, innovation, and customer satisfaction, Measur offers a comprehensive range of drones, payloads and other unmanned solutions to meet the diverse needs of its clientele. Founded in 2001, Measur has become the most trusted source for aerial solutions in mining & aggregates, agriculture & forestry, infrastructure & utilities, construction, surveying & mapping, and oil & gas.

Learn more at drones.measurusa.com